End-to-end branding system

Ventyx was an amalgamation of brands formed through multiple acquisitions, creating fragmentation and confusion in the market. To unify its presence, we streamlined the entire brand ecosystem—developing clear, consistent messaging and rebuilding the identity from the ground up to form a recognizable, trusted force for customers. Our work included messaging frameworks, theme lines, logos, color palettes, a full visual identity system, marketing campaigns, event materials, websites, promotional assets, and an expansive creative library that brought the brand together.