Brand Identity

For SHIFT, we built a complete brand foundation from the ground up—crafting a flexible brand persona and visual language designed to adapt seamlessly to partners, sponsors, and evolving content. Our work spanned strategy, art direction, production design, and project management, delivering everything from logos, color systems, diagrams, and presentation templates to a full imagery library, copy tone, learning card designs, event assets, and a Squarespace website. The result is a cohesive, scalable brand built for learning, engagement, and growth.