Brand identity and website

For Pacific Lamp & Lighting, we redesigned the brand and crafted their first e-commerce store, marrying digital innovation with a legacy of craftsmanship. We refreshed the visual identity with energized typography and color, spotlighting the company’s rich history while clearly pointing to its future. The online store is clean, intuitive, and built to convert—bringing Pacific Lamp’s curated lighting collections to life and making the brand story as illuminating as the fixtures themselves.