Brand development

We built Local Healers’ brand from the ground up, starting with a purpose-driven strategy that positioned the platform as a warm, welcoming hub for wellness professionals. We defined visual identity parameters—color, typography, iconography—that reflect community, clarity and calm. We then designed a full look-and-feel, brand system and asset library, mapped the site architecture, and ensured consistent brand expression across digital and print touchpoints—creating a cohesive identity that elevates wellness experts and connects audiences in a meaningful way.