Brand creation

For LalTal, we built a brand entirely from scratch—grounded in deep design research, conceptual exploration, and inventive thinking. Using the company’s vision of connected human knowledge, we developed a flexible identity system that visually expresses learning pathways and human-to-human connection. Our work included moodboards, typography, color systems, patterns, primers, and a full visual library, all crafted to support future app, website, and product experiences. The result is a playful, intelligent brand that brings the platform’s learning mission to life.