Brand identity system, website, logo animation, and design system

For Firstbase, we built a bold, future-forward brand system designed to flip the old IT mindset on its head. Delivering a full visual identity, messaging framework, website assets, templates, and social content—all crafted to “show value every step of the way.” The result? A confident, optimistic brand that helps IT leaders champion change, challenge the status quo, and prove that a smarter, more efficient remote-work world isn’t just possible—it’s already here.

Clean and approachable, the Firstbase brand approach delivers a flexible and modular system that can adjust to accommodate a range of marketing messages. Leveraging the Firstbase brand element, modules show the many pieces that come together in the entire platform. An ever-present cloud element quickly communicates the main idea of the brand: The industry-changing idea that hardware can be managed in the cloud.

The modular system allowed for mixing and matching of key elements. By having a large library of elements to work with opened up limitless combinations while still providing brand consistency.